Jason’s Mom’s Sauce by Jacob McAlister - You Found Jacob

Jason’s Mom’s Sauce

In 2016 I was asked to rebrand Jason’s Mom’s Sauce, a popular hot sauce featured in a number of Florida’s top restaurants. I acted as art director, graphic artist, and illustrator for this project. I completely redesigned the logo and created a new mascot based on a fifties house wife, bringing Jason’s “mom” to life. I designed the labels for both bottles, created the shipping and box labels, designed business cards, T-shirts, and the promotional material.